Posted
on August 7, 2016
Of
course, manufacturers don't want people to be able to easily steal
their products right out of the boxes or other packaging and stroll
right out of the store. Naturally, manufacturers want the people who
want their products to actually PAY FOR those products!
But
in an effort to beat the possible thieves, some companies use way too
much packaging, or packaging that is way too hard to open.
If
the customer has taken your product home and spent 10 minutes trying
to open it, has used multiple tools, has broken one or more
fingernail and maybe even a pair of scissors...
Well, then, you've gone too far.
Scale back the protectiveness of your packaging!
Medical
professionals have to deal with thousands of patients in E.R.s with
injuries from opening difficult packaging (6,000 in the U.S. alone in
the year 2004). The term “wrap rage” has been coined to
name the frustration created by overzealous packaging.
Consumer Reports magazine awards an Oyster Award to products
with hardest-to-open packaging.
Also, over-packaging
uses up too many of the Earth's precious resources and makes
unnecessary trash that often finds its way into already over-burdened
landfills.
Today
is the day to sit down and fire off letters, phone calls, or emails
to companies that use too much or too difficult packaging. Today is
the day for “Feedback R Us”!
- Here is a website about how to open rigid “clamshell” packaging.
- And here are some possible candidates for an Oyster Award, or for a Particularly Preposterous Award:
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| Don't you hate it when the thing you are trying to get out of impossible packaging is extremely breakable and, to boot, considered "household hazardous waste"? |
 |
| Don't you hate it when kids are given presents in impossible-to-open packaging? And when the thing inside could be easily cut by whatever sharp tool you have to use to cut open the packaging? |
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| Luckily, some kids' toys are a simple matter of flipping the cardboard over and snipping three trillion plastic and wire and string holders. Of course, you end up with an entire pile of packaging to dispose of... |
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| Don't you hate it when produce is swaddled in cardboard AND plastic packaging? |
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| Don't you hate it when the scissors you buy to open particularly preposterous packaging are, themselves, impossible to get to without scissors? |
My final thought on Particularly Preposterous Packaging Day is that the talented and clever Dar Williams teaches us:
Also
on this date:
Plan ahead:
Check out my Pinterest boards for:
And
here are my Pinterest boards for:
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